How eSIMs used to leave me scratching my head
These days I swear by travel eSIMs - they make life a whole lot easier than constantly swapping SIM cards. I just keep my home SIM active for calls and getting banking codes, and the travel eSIM sorts out the rest - maps, Uber, WhatsApp and all the other bits and bobs. It works a treat, giving me a reliable internet connection without making me want to pull my hair out. Even so, when I'm on the hunt for a new eSIM, you'll often come across claims like 'unlimited data' and ' global coverage in 190 countries'... and while that sounds great, it can be pretty overwhelming if you're new to this.
Short answer: The eSIM that makes sense for most travellers (Skip to this if you're in a rush)
Just the lowdown - I'm in a hurry!
If I had to pick one eSIM for most trips in 2026, it's got to be >>> Roambit.io
They're so upfront and honest about what you get for your money - no hidden caps or throttling to slow you down. They do fixed data packages with clear prices and no confusing 'unlimited' fine print. I've used Roambit for most of my travels now and the only time I switch is when I've got a specific requirement and Ubigi or GetNomad are a better fit.
Which Roambit plan fits your trip?
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A 7-day Barcelona trip that needs 5-10GB of data? Europe plan is the way to go
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A 3-week trip to Thailand & Vietnam that needs 20-30GB of data? Get the regional plan sorted
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A 1-month work trip to the UAE where hotspot for your laptop is a must? Roambit don't cap data hotspot use -result
If you just want to pick an eSIM and be done with it, I reckon checking if Roambit has a plan for your destination is a good starting point.
Get 10 % off your Roambit eSIM by clicking on the link above or by using code MHT10 at checkout.
A quick rundown: What is an eSIM?
An eSIM - short for embedded SIM - is just a digital SIM card that's built into your phone. You can find them on most newer models like the iPhone, Samsung and Google devices. They're a total game-changer for travellers because you can keep your original SIM card active for calls and texts, and use the eSIM for affordable local data abroad. This cuts down on those expensive roaming fees and makes your life so much easier.Most travel eSIMs are data-only, so you'd be using internet based apps like WhatsApp or FaceBook Messenger for making calls & sending texts, which works perfectly well for most travelers. The beauty of eSIMs is that they rid you of having to find some local SIM card, which can get lost somewhere along the way, giving you a reliable internet connection for mapping, messaging, and video calls while leaving your home number active.
A quick rundown: the top eSIM providers - my top picks
Here's my super quick rundown of the top eSIMs - just in case you don't have time to read the whole lot.
🥇 Roambit.io - The eSIM that knocks it out of the park
Roambit has got the best overall value & transparency - it's simple and straightforward.
🥈 Ubigi - Great global coverage and decent pricing
Good option if you need to pop from one region to another (like Europe & the US in one trip) and you like to stick with one brand.
🥉 GetNomad - Affordably priced fixed data plans
Its real strength is when you just want simple, country-specific data packages like 5-20GB for 7-30 days - especially if brand recognition is a consideration for you.
Other eSIMs worth checking out
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Roamless - Pay-as-you-go credits that work in loads of countries. Good if you absolutely hate fixed bundles.
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Saily - Nice app with in-built VPN and ad-blocking. Mid-range pricing - not too expensive and not too cheap.
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Airalo - Big brand, nice stable service. But beware - prices went up a bit in 2024 & 2025.
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Holafly - Known for their unlimited data plans. But speeds can get a bit dodgy after a few GB a day.
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Now let's dive a bit deeper into each one
🥇 Roambit.io - The eSIM that finally wins me over

I've got a story that'll illustrate just how much I've got under my skin.
Last year, I was on my way from Berlin to Milan and had what I thought was an 'unlimited' plan from another provider. Yeah right! Morning was fine, but by 3pm I was crawling - video calls were freezing up and even loading webpages was a chore
It wasn't until later that I found out my 'unlimited' plan had daily throttling, so you'd only get 3GB at full speed per day before it slowed right down to a crawl.
That trip was when I switched to Roambit mid-journey and the difference was like day and night
What I really love about Roambit
Roambit does not play the 'unlimited' game - they don't try to get you with daily speed limits and throttling.
Their plans are fixed data - you buy 3GB, 10GB, 20GB or 50GB, and you know exactly how much data you'll get, and it's all at full speed until you've used it up.
|
Destination |
Data |
Plan Duration |
Price for 10GB |
|---|---|---|---|
|
Portugal |
3GB, 5GB, 10GB, 20GB, 50GB & 100GB |
30 days |
$9.99 |
|
United Kingdom |
3GB, 5GB, 10GB, 20GB, 50GB & 100GB |
30 days |
$9.99 |
|
United States |
3GB, 5GB, 10GB, 20GB, 50GB & 100GB |
30 days |
$9.99 |
|
Europe |
3GB, 5GB, 10GB, 20GB & 50GB |
30 days |
$29.99 |
|
Global |
3GB, 5GB, 10GB & 20GB |
30 days |
$49.99 |
Here are the things that really stand out:
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Fair play when it comes to use. They show you what you can expect on the checkout page, no hidden surprises or gotchas.* No daily speed limits. The speed you get is based on the quality of the local network in that area.
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Good clarity on the networks you're using. The app tells you which networks your plan uses (like Vodafone in Spain, TIM in Italy).*
Pricing that makes it all pretty simple
For reference, expect to pay around $18-22 for 10GB over 30 days in France. Prices vary a bit by region, but you can see exactly what you're getting before you pay, and there are no sneaky hidden fees or surprise auto-renewals - unless you ask for them
Great for digital nomads and remote workers
Roambit is perfect for people who work online. You can tether your laptop without having to worry about any 'hidden' hotspot caps, and video calls on Zoom, Google Meet or Teams stay nice and smooth because there's no slowdown. The app clearly shows your remaining data, so you always know where you're at and can get an idea of what you'll be paying when living in cities like Lisbon, Dubai or Bangkok for a few weeks.
When Roambit is the best fit for you
This eSIM card fits your trip if:
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You're taking your first trip to Europe or the US, and you just want something that works without any hassle.
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You work online and can't afford to have a day of slowdowns during those important calls.
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You're traveling with someone or the kids, and you want to use a personal hotspot for other devices without breaking the bank.
The importance of being upfront about limits
Roambit is hands down the cheapest eSIM I've ever found in any country. Unlike a lot of providers that advertise "unlimited" data but secretly slow you down after a small daily limit, Roambit offers clear, fixed data plans with no hidden tricks or catch-all fair-use policies. This transparency is part of the reason I love Roambit and trust it for all my travel needs - I know exactly what I'm getting. Whenever I check, their prices are consistently 30-40% lower than those of the big brands.
To be honest, I've been trusting Roambit since 2025 - it's never surprised me with hidden limits or throttling. I keep it installed on my mobile phone at all times and just top up my data plan before every big trip. The setup process is a breeze, involving just scanning the QR code and activating data roaming on my phone model, making international travel a complete breeze.
Get 10 % off your Roambit eSIM by clicking on the link above or by using code MHT10 at checkout.
Ubigi – Great global coverage & fair pricing
Ubigi is my second choice when I need one eSIM that'll cover me for a trip across multiple regions.
Let me share a couple of examples where it worked out perfectly.
In 2022, I did a two-week trip covering both the USA and Canada. Instead of buying separate plans, I used one Ubigi regional plan. Worked like a charm in both countries without having to switch anything.
In 2023, I took a Europe rail journey through France, Germany, and Italy. Again, one Ubigi plan covered everything. Very, very convenient.

Key strengths
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Extremely wide country list with strong partnerships with reliable network providers.
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Easy-to-use apps for iOS and Android devices that make install and top-ups quick and painless.
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Reasonable pricing in popular destinations like Europe, the USA, and Japan.
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Good eSIM support if you ever need help.
Some things to be aware of
Ubigi's not always the cheapest option if you're staying in one country and need a lot of data. If you're in Thailand or Turkey for three weeks and need 30GB, you might find cheaper options.
Also, some data bundles and validity combinations can feel a bit confusing for beginners. Regional plans sometimes have a lot of options to wade through.
It's reliable alright, but not always the best value for simple, single-country trips.
🥉 GetNomad – Great budget fixed-data option
GetNomad is what I use when I need a cheap, simple top-up for a single country. I know roughly how much data I'll be using - I just want affordable prices without all the complicated options.

Real trip examples
For a 5-day city break in Rome, I bought a 5GB plan. Works fine for maps, messaging, and light browsing.
For a 10-day Bali trip, I got a 15-20GB plan. Plenty for social media, Google Maps, and the occasional video calls to family back home.
What GetNomad does well
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Clear fixed-data packs. Pay once, use it until your data or days run out.
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Usually cheaper than those big "unlimited" eSIM brands for similar amounts.
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Easy to understand, no confusing fair-use policies.
Some limitations
The app and overall experience feel a bit less polished than the biggest players.
Regional and global options are not as flexible as Ubigi or Roamless. If you're visiting multiple countries, you might need to buy multiple eSIM plans.
It's not my first choice when I need constant, heavy hotspot use for work.
Other providers: quick thoughts (Roamless, Saily, Airalo, Holafly eSIM)
These arent my top three, but they are useful in specific situations.
Roamless
Good if you want the flexibility of pay-as-you-go credits that work across 100+ countries without having to change eSIMs. A friend of mine uses Roamless for his frequent car trips along the border. Your credits just work in the next country - no need for any new esim deals.
Saily
Just launched with a super clean, user-friendly app. Includes a built in VPN and ad-blocking, which is super useful when you're using public Wi-Fi in a café, airport or hotel. The prices are mid-range and theyre a good option for anyone that values extra security over saving a few dollars.
Airalo
Probably the best known travel eSIM brand out there. I used it heaps from 2020 to 2023 in Europe and Asia. Its very reliable, with a solid setup process. But prices in popular destinations have actually gone up since 2024-2025, while the data amounts have stayed the same. Other providers now often offer better value.
Holafly
Theyre known for unlimited data options, which can be great for people who just want to buy and forget about gigabytes. But speeds often slow down after you hit a daily data threshold. This can be super frustrating if youre trying to upload videos, use hotspot, or make lots of video calls.
One final thought
Not being in my top three doesnt mean a provider is bad. It just means I found better value or more honesty elsewhere for my typical trips. Your experience may vary, depending on where you are and how you use your data.
Get 10 % off your Roambit eSIM by clicking on the link above or by using code MHT10 at checkout.
“Unlimited” data vs reality: understanding fair-use limits
"Unlimited" sounds perfect, but often has hidden limits called Fair Usage Policies, which are rarely properly advertised.
How it usually works in practice
You get full speed for the first 2-3GB per day. After that, speeds drop off a cliff. Browsing might still work, but streaming and hotspot use become super slow till midnight.
A real life example
I had a Holafly "unlimited" plan in Europe. Morning was great, with streaming and maps no issue. But by afternoon, after 2-3 GB, video calls froze and websites loaded like molasses.
Why this matters so much
Too many places dont make it clear - you have to read the whole agreement to find these details.
I much prefer fixed high-speed data plans. For example, Roambits 20GB plan runs at full speed with no daily caps or slowdowns.
My advice in a nutshell
If you mostly use maps, messaging and light browsing, some "unlimited" plans will probably be fine for you. But if you want fast uploads, video calls or laptop tethering, fixed-data high-speed plans are generally safer. You pay for what you need, and it works just as you expect.
Same networks, different prices: why branding matters more than signal
Something that most travellers dont realize.
Most eSIM companies dont actually build their own mobile networks.
They rent access from local operators - the big names like Vodafone, Orange, AT&T, Etisalat, Turkcell, AIS.
What this means for you
In Spain, many different travel eSIMs just connect to the same local network - often Movistar or Vodafone. The coverage? Pretty much the same. The signal strength? Same towers, same antennas. The price? Can vary a lot between eSIM brands.
Why prices vary so much
Big price differences dont always mean better internet connection or coverage. Mostly, youre paying for:
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A famous name and all the advertising that goes with it
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A prettier app to look at
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More customer support or other features
But not a better antenna on the tower
What actually changes between providers
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How clear they are about their fair-use and throttling policies
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How easy it is to check how much mobile data you have left
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Whether they auto-renew without asking or sneak in hidden fees
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How honest their marketing is
Mustafa's personal conclusion: which eSIM card I use now and why
After several years of testing eSIMs - from 2019 to 2026 - Ive got it pretty simple now.
Roambit is my main trusted option for most trips.
I keep Ubigi or GetNomad as backups - I use them when the route or price makes more sense for a specific journey.
Thats it. No complicated system, no constant searching for future purchases and new esim providers.
What do I value most? Honesty over data limits and speed caps. No slick 'unlimited' sales pitches that hide the daily limits and throttling that come with them
Clear dashboards to show exactly how much data you've got left. No vague statistics buried deep inside an app where you need to dig around for them.
No unwelcome slowdowns in the middle of an important work call - just predictability.
Get 10 % off your Roambit eSIM by clicking on the link above or by using code MHT10 at checkout.
Frequently Asked Questions (FAQ)
What does an eSIM actually do?
An eSIM is a digital SIM card built right into your phone - it lets you activate new mobile plans without having to swap around with physical SIM cards.
What's the best eSIM in the UK?
Roambit and Ubigi are currently among the best eSIMs in the UK - they offer clean, clear plans and reliable coverage.
How do I buy an eSIM in the UK?
In the UK you can buy an eSIM by choosing a provider online, picking a plan that suits you, and then activating it by scanning the QR code on your phone.
Can I keep my original phone number with an eSIM?
Yes, you can keep your original phone number while using an eSIM for data or local plans.
Which USA eSIM is the best ?
Roambit and Ubigi are top picks for USA eSIMs - they're easy to understand, and they've got really good coverage across the
Can use an eSIM and a physical SIM at the same time?
Yes, many phones dual SIM functionality, allowing you to use an eSIM alongside a physical SIM card simultaneously.support
Is an eSIM more secure than a physical SIM card ?
Yes, because .eSIMs cannot be physically removed, they provide enhanced security against theft and SIM swapping
How do I activate an eSIM on my phone?
You activate an eSIM by scanning the QR code provided by your eSIM provider and following the on-screen instruction settings.s in your phone's
Can I receive phone calls and SMS on an eSIM ?
Most travel eSIMs are data-only, so traditional calls and SMS are usually not supported, but you can use internet-based apps for communication.
Are eSIMs compatible with all smartphones ?
No, eSIM compatibility depends on your phone model, but most devices manufactured after 2018 support eSIM technology.
Can I use one eSIM for multiple devices ?
No, an eSIM can only on a singlbe installed and activatede device at a time.
How do I check my remaining data on an eSIM ?
You can .check your remaining data in your phone's settings or the eSIM provider's app or website
What should I do if I delete my eSIM by mistake ?
Contact your eSIM provider to get a new QR code to reinstall and reactivate your eSIM.
Can eSIMs help me save money on international travel ?
Yes, rates, which are often significantly cheaper than.using an eSIM allows you to access local data international roaming fees
Do eSIM plans offer unlimited data?
Some eSIM providers offer unlimited data plans, but they often come with fair-use policies that may throttle speeds after a certain data limit.